On Page and Off Page SEO Techniques For 2018

On Page and Off Page SEO Techniques

SEO is one among the most commonly used practises to attract large traffic and get high ranking in the search results (SERP). Webmasters frequently separate SEO techniques into two parts; On Page SEO and Off Page SEO.

What is On Page SEO?

On Page SEO can be stated as all the actions led in a website like description, title, keywords, content, linking, etc. On Page SEO technique means designing and creating a website so that it is search engine friendly.

What is Off Page SEO?

Off Page SEO can create any website mostly visible and universal over the internet. It offers the website high visibility and creates its position in the SERPs.

While optimising your website, there are many features to be measured for gaining best website performance. According to SEO company experts, both On Page and Off Page practices are similarly significant and can do miracles to support your online marketing strategy. The blend of both off page and on page techniques can provide you outstanding positive results.

Necessary components or features of On Page SEO utilized by the best SEO company webmasters are as follows:

Greater Content – This contains good quality and original content that consists of blogs, articles, info-graphics, and excellent pictures. A website with poor-quality images and content has no chance of remaining in the competitive online world.

Internal Links – The term internal linking mentions to a process of making links within the website pages. This benefits the search engines determine the main web pages and further pages. Internal linking helps easy to navigate within the website and stalls the visitors for a while.

Giving Titles and Short Descriptions – A unique title and a Meta description is essential to differentiate your website details from other websites. During the search engine results, only the chief meta description and title of your website is visible to the users. So, it should be small yet descriptive.

Formatting the Website – Formatting a website is the chief factor of On Page Optimization. Optimisation of new images utilizing ALT tags and giving significance to primary content over secondary content, these things are seen after during formatting. Without correct formatting, a site misses its shine; all chief and secondary content would be random and mixed up.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

Blog reading and content discovery tool

Blog reading and content discovery tool
  1. Feedly: Subscribe to any blog feeds or search for your interested topic to discover new blogs to subscribe to.
  2. Pocket: A “read it later” app which is also a productive app. Integrated into all the reading apps mentioned previously and lets you save articles for later reading.



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Stock images for blogs

Stock images for blogs
  • Flickr Advance search: Use Flickr Advance search to find images with a creative common license.
  • Google image search: Use images with an appropriate license which you can use on your blog.
  • Pixabay: Another great site where you can download high quality images. You don’t have to give credit links.



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Proof-reading tool

Proof-reading tool
  • Grammarly: Saviour for a non-native English speaker like me. Helps with proof-reading, suggests words, is a great companion.
  • Hemingway App: Free web-based tool to improve your writing. I’m sure you will end up bookmarking this one.

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